Competition Sells Tickets

For 77 years Sarasota Chorus of the Keys (SCOTK) has been entertaining music lovers who cherish four-part, a cappella harmony sung in barbershop style. We began using Zeffy for our show ticket sales in 2024. Our annual show is our biggest fundraiser. We decided to add a question to our Zeffy sales: which chorus member influenced you to buy your tickets? As purchasers responded we tracked who among us got credit for sales. At our weekly rehearsal we reported the numbers of the top ‘singing salesmen’. We put 410 cheeks on seats for this years show compared to about 350 last year. The two top influencers sold 26 and 25 tickets respectively. Without Zeffy we could not have tracked these sales.