Tell them what the money will be used for!

We had a successful donation campaign when we said we were raising money for a button maker. We ask for donations all the time, but when we told donors exactly how much we needed and what we would use the button maker for, the donations started rolling in. Thanks to Zeffy for making the process so easy! https://www.zeffy.com/en-US/donation-form/donate-to-make-a-difference-8656