Build a Tribe, Not a Donor List

https://www.zeffy.com/en-US/donation-form/421291bb-d47d-4cbb-b169-2ee3d258312f

Why it worked: The campaign isn’t centered on a single emergency or organization. It unites multiple people, programs, and goals under one banner: #yakpack—giving supporters a clear way to participate in a larger community effort.

One thing another nonprofit could repeat: If several people or organizations are working toward the same outcome, create a shared identity around that work. Communities are often stronger than campaigns!