https://www.zeffy.com/en-CA/donation-form/36db4fc3-a537-4940-b5a2-5f11c0d6bbb6
We are new to fundraising efforts and feel our campaign has been successful because we give a brief but accurate description of our spheres of impact as a non-profit, while inviting potential donors to participate in the work.
Other non-profits could consider featuring a photo on the donation form that captures the impact and culture of the organization that includes complimentary text with a slogan or key words from the organization's mission statement.