https://www.atzin.org/donate
The Atzin Canada donation page works well. Viewers see an engaging title and short text that captures our mission and values; a 2-minute promo video about programs with terrific photos; an eye-catching use of color and layout consistent across our website; and importantly, includes an explanation of Zeffy and a link for easy instructions on how to fill out the donation form.
These elements combine to increase the interest of viewers (all potential donors!)