How International Child Advancement Raised $17,549 Across 159 Donations — Powered by Story

Zeffy Link: https://www.zeffy.com/en-US/donation-form/33cf3ec1-2c0c-4aa4-9edd-b42d0e7e8857

At ICA, we didn't just ask for donations, we invited our community into a story. Every touchpoint reminded supporters that behind each gift is a child whose future is being shaped right now, and our Buffalo community showed up in a big way with 159 donors proving that when people feel connected to a mission, they give generously.

One tactic another nonprofit could repeat: before you launch your campaign, write one sentence that answers "whose life changes because of this donation?" then put that sentence everywhere. Front and center on your Zeffy form, in your outreach emails, in your social posts. That one human-centered anchor is what turns a casual visitor into a committed donor.