Make Love a Reality - Developing relationships and matching campaign

Phoenix Animal Rescue raised $31,031 of $27,500 goal (113% of goal) during our Make Love a Reality Matching Campaign. Historically, January- March are our lowest donation months as the public donates less post the holidays. To help keep the doors open at the rescue, we teamed up with a long standing friend and donor to run a matching campaign in February. Through story telling in our social media about the dogs we take in, we were able to show why the donation was crucial and exactly where it goes. We are incredibly proud to develop relationships with our volunteers, adopters and supporters who then turn into donors and advocates for the rescue.

Steal this idea - studies show matching campaigns help bring in new or hesitating donors who believe in the power of the doubled donation. For when you expect a slow donation month, run a matching campaign to help get everyone excited and engaged. We start planning matching campaigns 3-4 months in advance by reaching out to our large donors and making the ask. It is a simple but super effective tactic - we have been doing February matching campaigns for few years now and it has always bridged the dip in donations we saw in prior years.