https://www.zeffy.com/en-US/peer-to-peer/the-be-side-scholarship-challenge

The BE Side Scholarship-A-Thon raised $3,498 from 50 donors by turning DJs into scholarship ambassadors. Participants hosted livestreams, set personal fundraising goals, and encouraged their audiences to donate in support of our Bowie State University Scholarship Endowment.

One tactic other nonprofits can repeat is creating fundraiser incentives and public recognition. We challenged DJs to reach fundraising milestones and awarded personalized BE Side jerseys to anyone who raised $500 or more. The combination of friendly competition, livestream engagement, and a clear scholarship mission helped keep our community motivated throughout the campaign.