100 for $25

https://www.zeffy.com/en-US/donation-form/d873ff61-ae2d-4f5a-8b46-bfbced088167

Why it worked:

Our Zeffy donation campaign worked because it gave supporters a simple, specific, and affordable way to help: 100 monthly donors at $25/month feels achievable, especially when framed as less than $1 a day.

It also worked because the message connected giving directly to impact—helping kids access gym time, scholarships, equipment, and faith-based leadership through Cornerstone Basketball.

• One thing another nonprofit could repeat (a tactic, feature, or insight)

Another nonprofit could repeat the “small monthly gift with a clear goal” tactic—such as asking 100 people to give $25/month—because it makes donating feel simple, affordable, and connected to a visible outcome.