https://www.zeffy.com/en-US/donation-form/donate-to-make-a-difference-4447
Why this works:
Leveraging the "100% Free" Psychological Lift: Zeffy’s unique model means $0 in processing fees are taken from the nonprofit. By actively calling this out on the page ("100% of your gift goes directly toward youth restoration"), it eliminated the "transaction friction" that often bugs donors when they see a chunk of their money lost to credit card fees.
Something to repeat:
The single most powerful tactic they can borrow from us is The "Soft Launch" Momentum Builder. Before sending a public donation link out across social media or mass email lists, a nonprofit should utilize Zeffy's easy link-sharing to execute a 48-hour internal "soft launch" to their core inner circle (board members, core volunteers, and historically highly-engaged donors).
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