Fallon's Flight Annual Giving Campaign — 103 Donations, $12,547 Raised

The Zeffy Form:

https://www.zeffy.com/en-US/donation-form/a3a4071b-69e2-4e8f-9994-d70a9b6df750

This donation form helped us raise $12,547 through 103 individual donations to support NICU families locally and families experiencing pregnancy and infant loss around the world and remembrance programs throughout the year

As a small volunteer-led nonprofit, we needed a donation page that clearly communicated our mission while making it easy for supporters to understand the direct impact of their gifts. We focused on telling our story, sharing the "why" behind our work, and connecting donations to tangible programs such as our NICU Care Carts, remembrance initiatives, memory-making resources, and support packages for grieving families.

The form gave donors a simple and accessible giving experience while allowing us to share the heart behind Fallon's Flight. Many donors told us they appreciated understanding exactly how their contributions would support families during some of life's most difficult moments. They knew exactly what their donation would go for if they chose a $15, $50, + donation either one time or monthly.

One thing I would say is to SHOW IMPACT of the gift, not just need.

Instead of simply asking for donations, we connected gifts to real programs and real families. Donors are more likely to give when they can clearly see where their money goes and how it creates meaningful change. By combining a personal story with specific examples of impact, we created a form that felt less like a transaction and more like an opportunity to be part of something meaningful.