Chrysalis Academy's Fly Now! Campaign raised nearly $8K - we were "ducking great!"

https://www.zeffy.com/en-US/donation-form/70b90351-4577-409b-92ad-56d8f7f7d9ba

What we loved:

Chrysalis Academy was setting out to fill a specific need in the educational ecosystem (a safe place for LGBTQ youth), so we were able to highlight that need. We loved this form for its clean, clear presentation and ease of use. It allowed us to effectively transmit our call to action for supporters to help us get our new educational enterprise off the ground. We wrote about our mission and vision, tied gift amounts to concrete items in the classroom or teacher prep, and added customized thank you responses. We tied it to our website and linked it in newsletters and other communications. We also loved being able to feature both our logo and the adorable duck that we use as our giveaway at events. Turns out people love little ducks!

Something to repeat:

We invited people to be part of something inspirational, something "taking off," by using the campaign title of "Fly Now!" It wasn't so much about the money as about making a difference for young people through this new endeavor. We also chose to link the recommended donation ($460 or $46/month) to a meaningful statistic (46% of LGBTQ young people consider taking their own life), which increased the urgency of our ask.