Your Donation Makes a Paw-some Difference!!

https://www.zeffy.com/en-US/donation-form/49023cb4-9af6-4927-8725-68963ba63356

We are a cat sanctuary so used a sappy title with the word paw ahead of the word awesome (Pawsome)

I think it worked because people love cats and also for some reason, people like horrible/awesome puns.

Humor, especially self depricating humor works great and gets people attention. People align with the self deprecation.