https://www.zeffy.com/en-CA/donation-form/79ed707a-894a-41e3-99a8-9293e6661b8e

Why It Works:

The “Every Paw Counts” campaign works because it clearly connects donors to real, everyday impact while helping build trust by being transparent about where funds go and how essential community donations are to sustaining our operations.

What You Could Repeat:

Be clear and honest about funding gaps - clearly stating what percentage of our operations rely on donations built trust, credibility, and also educated potenal donors as many thought we were a fully funded operation through the government or grants. It also helps our supporters understand exactly how critical their contribution is.