Help Stop Veteran Suicide-Ghostship Warriors

https://www.zeffy.com/en-US/donation-form/keep-ghostship-serving-veterans

We raised $6,372 across 39 cash donations so far, but approximately five times that much of in kind donations. We use donor focused, direct language in our messaging. Ours is not a warm and fuzzy mission, but promoting community among our supporters is one of the keys to our success. Our spokesperson, Capt. Perry McClain is very relatable and a huge asset.

We distribute widely among veterans groups on social media. We use relatable video clips and newsletters to promote loyal donors. Our newsletter open rates are in the 50-70% range, with click throughs as high as 17%. We partner with veterans groups to display our QR code at their events and in their own newsletters. We are exploring a deal with a sailmaker to add the QR code to the sail on Ghostship so it can be widely seen by the thousands of tourists visiting Mallory Square each day in Key West.

Bottom line- Innovate, bundle your fundraising efforts and promote a community of advocates to create the best success for your organization.