https://www.zeffy.com/en-US/peer-to-peer/giving-tuesday-campaign-11
We promoted our 2025 Holiday Giving campaign from Giving Tuesday until early January, taking advantage of Puerto Rico's famously long holiday season to engage both new and returning donors. We balanced language that shares our accomplishments with getting people to feel like they're not just funders, but a key part of the movement.
Set an aspirational goal; people want to see the scope of the need and help you get there!