Why it worked:
We didn't just ask people to donate—we invited them to celebrate. The Amanda Queen Scholarship Fund honors the journey of a young adult with disabilities while providing direct support to graduating students with disabilities. By combining fundraising with ticket sales to our annual scholarship awards ceremony, supporters could see the impact of their giving firsthand and become part of the story. This transformed a fundraising campaign into a community experience.
One thing another nonprofit could repeat:
Offer supporters more than one way to engage with the same campaign. We combined scholarship fundraising with ticket sales for our annual Amanda Queen Scholarship Awards Ceremony, allowing donors to contribute financially while also participating in a meaningful community event. Creating opportunities for supporters to connect personally with the mission increased engagement, expanded our donor base, and helped donors feel invested in the success of the students being honored.