https://www.zeffy.com/en-US/donation-form/462caddb-bfaf-4bb0-9837-2737b87cfbb1

Donation transparency and telling a story

Why it worked:

Donors want to know where their money is going and what they are paying for. We’ve made sure our donors know the stories behind the animals we’ve rescued, give stories of the therapeutic animal interactions we offer, and give cost breakdowns in our fundraising efforts. Instead of simply donating towards our mission, donors know exactly what animal care and programming they are donating towards and how their donations are being dispersed.

What to repeat:

Transparency. Provide cost breakdowns and honest stories so donors can feel confident in giving money to your organization