CHEER SQUAD "100 x 100" Donation Form - Keep it Short, Catch the Eye!

Our Zeffy form: https://www.zeffy.com/en-US/donation-form/100-for--100-2

Why it worked

CHEER SQUAD is a nonprofit that helps cover activity fees (sports, arts, clubs, field trips, etc.) for kids. Our mission is simple: help kids access activities when cost keeps them from joining in. We recently held a campaign called “100 x 100” inviting 100 local businesses to partner with CHEER SQUAD on this mission. Our Zeffy donation form worked because it was short and sweet. We kept the most important campaign details to 1-2 sentences so they show up fully when a donor visits the campaign. Donors are busy and we value their time, so no extra clicks needed unless they want to discover more!

One thing another nonprofit could repeat

This is a tactical tip! We love that Zeffy lets you upload your custom campaign artwork. CHEER SQUAD does this every time we launch a campaign to keep our marketing consistent across channels (website, social, Zeffy emails and campaigns), which we’ve learned catches the eye, and builds donor recognition and trust!