Effective donation forms

https://www.zeffy.com/en-US/donation-form/donate-to-simone-weil-housein-my-backyard

Our Zeffy form raised $31,061 across 103 donations, in addition to more targeted donations through particular campaigns.

Our form works because of our clearly recognizable logo and mission statement. Our formal nonprofit name doesn't match the community house name that is most familiar to donors. We overcome this challenge using Zeffy's customizable formatting options - we use the logo most familiar to donors while specifying our formal non-profit name in the title of the form.

This form is so effective because we highlight on our website and posters that Zeffy is a "100% free alternative to Paypal for non-profits." I think this is so effective because it highlights that all of the funds will go to us, while also making the comparison to a known donation platform (Paypal) that most donors associate with being easy to use. This makes them excited about the very platform they are using to donate, in addition to being excited about our cause - a win-win for everyone! We also emphasize at every link to Zeffy that you can make a one-time or recurring payment through this link. I think that heads up makes it more likely that donors select the monthly donation option - which many of our donors do. We highly recommend this language to others!