Ride Assist Naperville raised $8,624 with 68 donors and counting by being transparent

Zeffy Form URL: https://www.zeffy.com/en-US/donation-form/donate-to-ride-assist-naperville

Why it worked: Ride Assist Naperville leads with radical transparency. Our form immediately tells donors that 100% of their gift goes directly to the mission, removing the #1 hesitation seniors and fixed-income donors have about giving. Our brand name itself ("Ride Assist") does the fundraising work before a donor even reads a word, making the need — transportation for isolated seniors — instantly understood and resonates emotionally.

One thing we would do again & another nonprofit could repeat: Let your program name be your pitch. By operating under the DBA "Ride Assist Naperville" rather than the parent org name alone, every share, email, and donation receipt doubles as a mission statement. Any nonprofit running a specific program can brand their Zeffy form around that program's plain-language name rather than the organizational name.