Newsletter open rate increase to over 60%

Apologies, I don't know how to find a url for the newsletter. It is called, May 2026 Tommy's Pantry Newsletter.

As of January, we have started to use the Newsletter tool. It has transformed our Newsletter from a text heavy blob to a graphically pleasing actual newsletter that people are reading. Thanks to the help of Tanya Cripotos, who taught me how to resend the newsletter to people who never opened it, our open rate is now an incredible 60+%.

Because email and the database are integrated, all segments of our supporter database - volunteers, donors, newsletter subscribers - now receive the newsletter. The integrated database has improved our communications 100%!