More Than a Raffle: Rallying a Community Around Diaper Need

https://www.zeffy.com/en-US/ticketing/a-month-for-moms-baby-bank-raffle

Our first-ever Ozaukee Baby Bank raffle sold 507 tickets and raised $4,010 to support local families experiencing diaper insecurity while helping fund the future expansion of our Baby Bank. What made it work was keeping the message simple and mission-focused: every ticket helped provide essentials like diapers, wipes, and formula to families right here in our community. We paired the campaign with National Diaper Need Awareness Week, community barrel drop-offs, and a Facebook Live drawing to build excitement and keep supporters engaged.

One thing another nonprofit could repeat: make participation easy and give people multiple ways to engage. We offered simple ticket bundles, partnered with community locations for visibility, leaned into social sharing, and focused heavily on showing the direct impact of every dollar. When supporters clearly understand the “why,” they are much more likely to participate and share with others.