Georgia Symphony Orchestra: Jazz & Juleps

The mission of our nonprofit Georgia Symphony Orchestra is to make live music accessible and ensure that the transformative power of music serves all members of our community. In addition to Classics, we offer Jazz, Pops, Chorus, and Family Concerts as well as Sensory Friendly performances for the Sensory Sensitive community. We are committed to music and performance education with our GYSO (Georgia Youth Symphony Orchestras.)
Why it Worked:
Our Jazz & Juleps fundraiser is a Kentucky Derby themed event with a garden party vibe. We used the Zeffy event platform to incorporate sponsorship levels and ticket sales. We created different ticket types for various sponsorship levels as well as event admission tickets. We were able to list the various sponsorship benefits in the ticket description for each ticket/ sponsor type.
One thing another Nonprofit Could Repeat:
For some “ticket types” we limited the number of tickets to sell, for example, we wanted only one exclusive Bar Sponsor so we limited that to only one ticket available. It was great to see the visual of “sold out” when some of the ticket/ sponsor types were filled to create a sense of urgency so other potential sponsors would choose to purchase before their sponsor category was closed. For regular ticket sales we limited the number of tickets available based on venue capacity. We also created a landing page on our website and embedded the Zeffy event link in it so we could get more visibility for the event.
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