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How We Used Zeffy to Fill Seats for our Community Theatre Performance
Theatre 121 & The Black Box Theatre at McHenry County College Present: Calendar Girls
Inspired by a true story, this moving and hilarious play follows a group of women from a rural English village who defy expectations by posing nude for a charity calendar after the loss of a dear friend. What starts as a bold fundraising idea quickly becomes a phenomenon, challenging local norms and inspiring people around the world. With humor, honesty, and vulnerability, this play explores grief, female friendship, body positivity, and the courage it takes to step into the spotlight, literally and figuratively.For the first time in Theatre 121’s history, this production will be presented in partnership with the McHenry County College Black Box Theatre, an exciting collaboration that brings this unforgettable story to an intimate and unique performance space.Join us in celebrating the bravery, solidarity, and unapologetic joy that comes from lifting each other up. This heartfelt comedy reminds us that it’s never too late to make a difference, and that true beauty comes from confidenc…
Why it worked:
Our event form helped us sell 604 tickets and raise $13,079 in support of our mission. We focused on making registration simple, clearly explaining the event experience, and creating an easy path for supporters to participate and invite others from the community.
What's one thing we'd repeat:
Give people a reason to care before asking them to buy. We used the form to tell the story behind the production and highlight what made this event special, helping patrons connect with the experience before they ever reached checkout.