The Platform Switch That Put $700+ Back Into Our Mission

URL: https://www.strokekyin.org/stroke-of-luck

Why it worked: Stroke of Luck is Kentuckiana Stroke Association’s signature annual fundraiser, supporting stroke survivors and caregivers throughout Kentucky and Southern Indiana. By moving from our previous ticketing platform to Zeffy, we eliminated platform fees and kept more of every ticket sale and donation, saving over $700 in our first two events. The event page combined ticket sales, sponsorship opportunities, donations, and attendee information into one simple experience, making it easy for supporters to participate.

One thing another nonprofit could repeat: Make your impact visible on the event page. We clearly explained how proceeds support stroke survivors and caregivers, then used Zeffy’s built-in donation options to encourage supporters to give beyond the ticket price. Pairing a compelling mission with a frictionless checkout experience helped increase both registrations and donations.