A new bilingual musical, 637 tickets and a community hub.

zeffy.com/ticketing/d2447325-5892-42e2-b061-837184d3b01e

Why it worked: We've been working on Carlota, a new bilingual musical about the deep connections between the Gulf South and Cuba, for over three years now. We were delighted that the show became more than a show; it became a hub for community gathering, activation, and healing. The key behind this work has been ongoing and consistent relationship building. Zeffy offered something unique in our experience: an intuitive page that allowed us to sell-out our event in a matter of days, and keep communications clear and responsive.

One thing we'd repeat: offering a sliding scale for tickets. It allowed people who were able to donate more.