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...With FRIENDS
Link
Why it worked
Our target audience is mostly middle-aged men because, well, we’re a non-profit acting on behalf of the Freemasons in Ottawa. These men are often at a loss for what to get their spouses for birthdays and anniversaries so our hook is “give her something to brag to her friends about”. A boat cruise on the Ottawa River at night with music, food and the Casino de Lac Leamy International Fireworks Festival overhead… that’s equal parts amazing, romantic and totally interesting to talk about (get that buzz going).
Tip
Your best avenue for sales are the people who already bought and believe in you. The ability to email your donors directly with a “the only thing better than a Fireworks Boat Cruise, is a Fireworks Boat Cruise WITH FRIENDS… so pass this link to people you want to spend the evening with”, is a huge benefit. Use it sparingly so you don’t seem grasping or get treated as spam.