Tapping Into New Audiences to Increase Funding

Wine Night Fundraiser: https://www.zeffy.com/en-CA/ticketing/a-taste-of-italy-wine-fundraiser

Why It Worked: The Saskatchewan Festival of Words would be nothing without our local community and with our Wine Night Fundraiser we were able to identify a type of event that was missing in our community. This event allowed us to tap into an audience outside of our regular programming. The great relationships that we have with local businesses also allowed us to keep our costs low through sponsorship deals.

One Thing We'd Repeat:

We opened up tickets early to attendees from the previous year. This gave previous attendees a sense of exclusivity and strengthened our relationships with them. Also thanks to Zeffy, it was easy to gather and organize all the needed information.