When to Use (and Skip) the Fundraising Thermometer

Fundraising thermometers are a powerful tool… but only in the right context. Here's a quick guide on when they work best and when they might actually hold you back.

✅ Use a thermometer when you have a clear, specific goal tied to a direct expense.

The best use case is when you need a defined amount to accomplish something concrete and once you hit that number, you're done.

For example:

"We need $20,000 to purchase and refinish a new van for our nonprofit. Help us make this happen!"

This works because donors can see exactly what their contribution is going toward, and the goal is finite.

Important note: if you exceed your goal, be transparent with your donors about where the extra funds will go. They gave with a specific purpose in mind.

❌ Skip the thermometer for general fundraising campaigns.

Even if you have an internal goal, if your organization could genuinely benefit from raising more, a thermometer can quietly cap your success. Once people see you're close to, or have hit your goal, many will stop donating. Why give if the need is already met?

For open-ended campaigns, let donors focus on the impact, not the finish line.

TL;DR: Thermometers shine for specific, one-time needs. For everything else, keep the momentum going without one!