Email Tips

I love using Zeffy for sending out emails! From tracking stats and open rates to beautiful email designs, there are so many great features! My nonprofit works to provide worship services to seniors in assisted living facilities. I send out weekly communications to our email subscribers and monthly communications to other supporters. It is such a blessing to have open rates ranging from 55%-70% on a regular basis. While I may not know all of the ins and outs, I have learned several helpful tips. First, every email communicates an important story about one of the seniors we serve or a ministry update. Making communications meaningful and sending them out on consistent days at consistent times, helps your supporters know to expect them. Also, giving every donor a personal thank after every single donation, lets them know how much you appreciate them. So long story short...effective, well-written email updates and thank yous should be sent on a consistent basis!