7th Annual Plant-Based Nutrition Conference, +$2K over goal & easiest organization

https://www.zeffy.com/en-CA/ticketing/7th-annual-canadian-plant-based-nutrition-and-health-conference--2026

WE LOVE - This conference is our signature event that sets our work and audience relationship for the year. We used Zeffy for this event for the first time this year and it made it so easy to manage, sell, track, and promote. We loved that we could tweak and adjust based on sales and feedback. And having tiered pricing made the event more accessible to a bigger audience – so although we had some sale and accessible pricing, we actually made more revenue than last few years and bettered our stretch goal by +$2000. The easy system freed up resources for other tasks and cultivation.

WE'D REPEAT - Send people directly to Zeffy sales page and don’t overwrite – highlight the key features: what you’ll gain, Who its for, program highlights. Our socials and emails told the story so we could send them straight to partipate by buying tickets. We shared a link to an event webpage in the description for those that need more or all the details.